Jennifer (Jenn) ten Seldam (nee Jackman)

MAC.ROB Student, 1992-1995
PORTRAIT GALLERY INDUCTEE, 2024
B.Comm, B.A., IECL-Coach, Gallup-Certified Strengths Coach
Marketing & Leadership Development

Jenn’s reputation as an inspirational and transformational leader has been built over an executive career in both APAC and global executive roles. She has built, re-designed and evolved high-performing teams and divisions in fast-paced, high-growth technology businesses including SEEK and Xero as well as mature corporate institutions such as NAB and Vodafone. This lived experience in business leadership, alongside her accreditation and experience as a strengths-based organisational coach, have made her uniquely equipped to work with brands and leaders alike to accelerate growth while staying true to their purpose.

Jenn has always been fascinated by people and stories. A passion for reading from early childhood led to secondary and tertiary studies focused on humanities and literature, and ultimately a career dedicated to understanding and influencing human perception and behaviour through compelling, strategic communication. Through her extensive journey leading marketing for some of Australia and the globe’s best-known brands, Jenn was able to hone her craft not only in strategic communication, but also business leadership. She has identified a common ground between both spheres, with respect to the need to deeply understand the value you have to offer (relative to what your audience desires) and the need to deliver this with clarity and heart. 

Jenn’s dedication to leadership coaching is borne from a belief that leadership is not ‘one size fits all’ and pure joy at bearing witness to lightbulb moments that lead to positive change. As a coach for successful executive leaders globally, her focus is squarely on helping her clients to deepen self-awareness and organisational empathy, and to practise transparent behaviour.

In 2023, Jenn co-founded Wingmaven Pty Ltd, an advisory and coaching practice that helps marketing and leaders become ‘match-fit’ to achieve bold business ambitions. Alongside co-founder Laura Wilson, Jenn partners with businesses and leaders globally to solve their strategy and people challenges, bringing informed and objective perspective, expertise borne from executive experience, and a fresh approach in sharp and welcome contrast to traditional management consultancies.

Jenn lives in Melbourne with her husband Ian (a photographer), her two daughters, a schnoodle and a tabby.